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WinePlus Loyalty

UNLOCK EXCLUSIVE BENEFITS WITH OUR LOYALTY PROGRAM

Join WinePlus for free by signing up with your email and start at the Bronze tier—no purchase required. As a spend-based program, you can progress to Silver, Gold, and Platinum tiers over time.

Wine Club members are automatically enrolled in WinePlus and receive tier-aligned benefits based on their selected club. Every dollar spent—on club shipments or individual orders—counts toward tier advancement and unlocks exclusive rewards.

Reach lifetime spend thresholds to secure your benefits permanently. Your tier is then evaluated annually based on total spend, ensuring continued rewards and exclusive access.

WINEPLUS LOYALTY TIERS

Spend $500+ annually
Achieve Lifetime Silver after $5,000
15% savings on wines, gift sets, and merchandise
One complimentary wine tasting per year, up to two guests
Exclusive promotions and offers for Silver WinePlus members

Spend $1,500+ annually
Achieve Lifetime Gold after $10,000
$20 flat-rate shipping year-round (3+ bottles)
20% savings on wines, gift sets, and merchandise
Two complimentary wine tastings per year, up to four guests
Exclusive promotions and offers for Gold WinePlus members

Spend $3,000+ annually
Achieve Lifetime Platinum after $25,000
Free year-round shipping (3+ bottles)
20% savings on wines, gift sets, and merchandise
Four complimentary wine tastings per year, up to four guests
Exclusive promotions and offers for Platinum WinePlus members

WinePlus Loyalty

What is WinePlus?

WinePlus is a spend-based loyalty rewards program that tracks both your annual and lifetime spending to unlock benefits.

When you sign up for our email newsletter, you'll automatically become a Bronze member. From there, you can advance to Silver, Gold, or Platinum status by reaching the required spending thresholds for each tier—calculated based on your eligible purchases over a full calendar year (January 1 – December 31). Eligible purchases include orders placed online or through a wine club membership.

In addition to annual tiers, we also track your lifetime spend (cumulative eligible purchases since joining the program), which qualifies you for that exclusive lifetime milestone.

How do I become a WinePlus member?

Becoming a WinePlus member is easy. Simply sign up for our newsletter on our website with a valid email address—no purchase necessary. You’ll automatically be enrolled as a Bronze member. To reach Silver, Gold, or Platinum status, make a purchase online or join a wine club; every dollar spent counts toward your status.

How is WinePlus loyalty status earned?

WinePlus loyalty status is determined by your annual and lifetime spending. Spend can be accumulated by joining a wine club and/or making purchases online, including both our core brand and affiliated brands. Each wine club shipment and online order counts toward your total spend and status.

Once you reach the lifetime spend threshold for a tier, you’ll unlock that status and its benefits permanently.

When do my WinePlus benefits start, and how long do they last?

Your achieved status is valid from the day you qualify through the end of the following program year, giving you ample time to enjoy your benefits while continuing to progress to higher tiers.

At the start of each new program year, your status carries over based on the highest tier you achieved. For example, if you reach Gold status at any point in 2026, your benefits will remain active through January 2028.

Once you reach a lifetime spend milestone, you unlock permanent status at that tier, meaning you’ll continue to receive those benefits year after year.

How can I check my WinePlus status?

You can check your WinePlus loyalty status any time by logging into your account.

ALL FAQ

GET 10% OFF YOUR FIRST ORDER!

Sign up for our mailing list and enjoy 10% off your first purchase—plus, you’ll automatically join our Bronze WinePlus loyalty program.

As you spend, you can move up to Silver, Gold, or Platinum levels to unlock exclusive perks, special offers, and even bigger savings.

By clicking Sign Up Now, you agree to our Terms & Conditions.

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